Who we are

We are a consumer focused private equity firm built by operators with a deep understanding of how great brands are created, scaled, and sustained. We partner with founders and management teams at defining moments in their journey, bringing both capital and active engagement to help build enduring businesses.

Our foundation is entrepreneurial. We have built and invested in distinctive consumer brands where product, brand, and culture are inseparable from success. That experience shapes how we invest and how we partner. We are intentional, hands on, and deeply invested in outcomes.

We focus on businesses where brand matters and where thoughtful execution across product, storytelling, and distribution can create lasting value.

Entrepreneurial Partnership
We work closely with founders and leadership teams as true partners. Our role is to support, challenge, and help sharpen decisions while preserving the authenticity that makes each brand special. We bring perspective and momentum without imposing a playbook.

Consumer Centric Thinking
We believe the strongest brands are built from a genuine understanding of the consumer. We spend time on the details that matter, why customers connect, how they engage, and what drives long term loyalty. This insight guides growth in a way that feels natural, not forced.

Builder Mentality
We are builders at heart. We help teams move with clarity and conviction, whether refining brand positioning, scaling distribution, strengthening operations, or navigating inflection points. Our approach is practical, decisive, and grounded in experience.

Long Term Value Creation
We invest with patience and purpose. Our focus is on building resilient businesses with strong foundations, thoughtful growth, and the ability to evolve over time. We care deeply about where brands are going, not just how fast they get there.

At our core, we exist to help exceptional consumer brands grow with intention, integrity, and staying power.